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colorcharm PAINTS™ Paints Mauve

Step into a world of creative freedom, with Wella colorcharm PAINTS: vibrant, semi-permanent hair color to achieve any tone you can imagine. Free of ammonia, peroxide, parabens and animal-derived ingredients, no developer is needed, all you have to do is open, mix and paint directly on hair! With a fully intermixable palette of colors—featuring rainbow, berry and tropical shades, plus our NEW metallics collection—the only limit to the tones you can create is your imagination. Results last up to 20 washes and fade beautifully on tone. See It. Create It. PAINTS.